Bag Walking on Water
What is it about floods that force TV reporters to stage ridiculous gimmicks to tell their stories? Last year on NBC’s Today show reporter Michelle Kosinski was caught faking the depth of water as she paddled a canoe in a live report. Immediately after she went live, two men walked right by her, showing that the water in which she was paddling was mere inches deep.
You would think that networks would have learned their lesson that these tricks damage their credibility.
We are currently in the midst of the worst Midwest flooding in recorded history. There is no need to hype the story. It is huge. There are tons of video elements available to producers that tell the story way better than reporters standing up to their chests in water.
John Stewart’s Daily show has made hay with this phenomenon. He recently showed a progression of depths in which reporters were standing. The sequence included reporters from NBC, FOX and CNN. Stewart continued by showing CNN reporter Susan Roesgen who had fallen in slick Wisconsin mud. The anchor said that they were showing the video, of their reporter trying to get back to her feet, to show the conditions that people are dealing with. The fact that it turned into a parody speaks to the damage to the networks’ credibility.
It might not have been Journalism 201, but it was at least Journalism 202, when they taught us not to publish or broadcast things that are ill-advised. The idea is that viewers may think that it is okay. In the case of walking in floodwaters it isn’t.
Atlanta Fire Department Captain Bill May told me that they warn people away from walking into floodwater for a list of reasons: inability to determine depth, hazards below the surface (holes, sharp objects, roots), poisonous snakes and insects, environmental hazards (sewage, garbage, chemicals) and the most feared reason, strong currents. There are cases where drains have opened or dammed water has broken free and the water suddenly surges.
CNN sent me this statement when I asked about the advisability of standing in flood water: “As you can imagine, an organization like CNN has covered events like the Asian tsunami, Hurricane Katrina and countless natural disasters around the world for 28 years and our correspondents have the most up to date equipment enabling us to take viewers to areas that can only be covered at the center of the story.”
I have a suggestion for the television news decision makers. If you want your reporters in the “center of the story,” have them filling sand bags with the besieged residents of the Midwest while they do their live shots.